TikTok is one of the top trending social media platforms for sharing videos online. The users on TikTok can share short and unique videos by adding popular music, effects, and with filters. No matter whether you love the platform or not, TikTok is really hard to ignore. TikTok is popular among Gen Z users for sharing entertaining content on the platform. However, many businesses jump on TikTok to educate their audience and promote their offering. 

In this article, I’ll share a list of TikTok statistics that every marketer should know to improve their business level. Here are the top five TikTok statistics:

Statistic 1: TikTok Monthly Active Users

Since TikTok launched in 2016, their popularity keeps on growing over the past few years. The latest statistics show that as of July 2022, TikTok has over 1 billion monthly active users worldwide. The audience growth has made TikTok the seventh most popular social media channel in terms of users. 

Here are the stats to show how other social apps performed compared with TikTok growth. Instagram takes 7.7 years to reach 1 billion users, and Facebook takes 8.7 years to reach the audience. With millions of engaging content, TikTok reaches your milestones faster than Facebook.

Statistic 2: TikTok App Downloads

In February 2019, TikTok reached one billion downloads, and the app took just eight months to gain popularity among its audience. According to recent statistics, TikTok has been downloaded more than two billion times worldwide on both the Google play store and Apple App store. 

TikTok doubled its downloads in just one year, and it is a clear sign of the app’s skyrocketing popularity among other social media platforms. As of the middle of 2020, TikTok has 315 million downloads worldwide. It is also the highest amount of app downloads that has ever been received in a quarter of years. 

Statistic 3: Users Spend Time On TikTok

On TikTok, the users spend an average of 95 minutes daily on the entertaining content, which leads to endless scrolls on the FYP(For You Page). Whether you are using TikTok to create entertaining content or promote your business reach, it is essential to share quality content to grab the user’s attention. 

However, the users spend over 1.5 hours daily on TikTok to discover engaging content on the platform. Recent stats show that likes are crucial for continuous TikTok engagement to increase your videos. So creating entertaining and informative content on TikTok delivers remarkable growth for your brand and builds a strong follower base. 

Statistic 4: TikTok Available Countries

TikTok is available in 155 countries over 75 languages as of 2019. Interestingly, TikTok has gathered a huge audience in a short period. TikTok has gained huge popularity among Asian followers. The app was downloaded more than 10 million times by users in Thailand. 

If you are a marketer, these statistics will help you to build a successful TikTok marketing strategy. With TikTok, you have the great opportunity to reach an audience in 155 countries. 

Statistics 5: TikTok Daily App Usage

More than 90% of TikTok users access the app every day. It doesn’t mean that simply opening the app enhances the active time. Performing some actions like watching multiple videos, engaging with other audiences will help you to enhance their presence on TikTok. A recent study observes the behaviour of TikTok users over the span of one month and shows that 68% of TikTokers watch someone’s video and 55% of users share their own videos on TikTok. 

Since TikTok is an engaging platform, users spend an average of 95 minutes every day on the platform. If you are a business or creator, you can share compelling videos and boost your audience to engage with your videos. 

Conclusion

TikTok is the perfect platform for content creators to increase their video visibility and discoverability. Since TikTok is increasing in popularity, brands can use this platform to boost their business reach and awareness. With these TikTok statistics, you will be able to understand the platform in a better way. Additionally, these statistics can help you to grow your business and build a winning marketing strategy on TikTok.